►Size : 7 inch
►Resolution : 280*1424 dots
►View Direction : IPS
►Interface : MIPI
►Brightness (cd/m²): 300
The Aptus 7-inch 280×1424 MIPI IPS TFT Bar LCD Display is a slim, elongated display module designed for embedded products that require a high-resolution vertical or bar-shaped screen in a limited installation area. Model DBC070HEN30M030A combines a 7.0-inch IPS TFT LCD panel, 280×1424 resolution, MIPI interface, 16.7M color capability, and a compact 38.2 × 181.47 × 3.5 mm mechanical profile. It is well suited for smart retail equipment, self-service terminals, digital signage, industrial interfaces, smart appliances, control panels, and other specialized embedded display applications.
Unlike conventional 7-inch rectangular LCD modules, this bar-type display uses an elongated active area of 33.6 × 170.88 mm, allowing product designers to create narrow and vertically oriented user interfaces. The combination of IPS viewing technology and a modern MIPI interface provides a practical foundation for developing compact products where display geometry, image quality, and system integration are important.
7.0-inch bar-type TFT LCD
280 × 1424 pixel resolution
IPS display technology
MIPI interface
16.7M display colors
300 cd/m² maximum listed brightness
33.6 × 170.88 mm active area
38.2 × 181.47 × 3.5 mm outline dimensions
800–1000:1 contrast ratio
Up to approximately 80° viewing angle
60% NTSC color gamut
-20°C to +70°C operating temperature
-30°C to +80°C storage temperature
Touch panel, cover glass, brightness, pin definition and driver board customization available
The module is particularly useful for products that cannot accommodate a conventional landscape-oriented display. Its narrow width and extended vertical viewing area allow information to be arranged efficiently within elongated product housings.
Modern embedded products increasingly require display formats that match the physical design of the equipment. A traditional 7-inch 16:9 display may be unsuitable when the available installation space is narrow and tall. A bar LCD solves this problem by providing a long active display area while keeping the overall width relatively small.
The 280×1424 resolution is particularly appropriate for vertical interfaces. Product designers can divide the screen into multiple information zones, display long menus, show product information, present status indicators, or create customized graphical interfaces without wasting unused screen space.
The 7-inch size also provides considerably more visual area than smaller bar LCDs while maintaining a narrow mechanical footprint. This makes the DBC070HEN30M030A a useful option for applications requiring more information than a 3- or 4-inch bar display can comfortably provide.
The DBC070HEN30M030A uses IPS TFT technology to provide stable image performance across different viewing positions. The product specification lists viewing angles of up to approximately 80° horizontally and vertically.
This characteristic is useful in commercial and embedded equipment where users may approach the screen from different directions. For example, a retail customer may view a shelf display from an angle, while an operator may stand beside rather than directly in front of industrial equipment.
IPS technology also supports consistent color reproduction across the display surface. Combined with 16.7M colors and approximately 60% NTSC color gamut coverage, the panel can present graphical interfaces, icons, text, product information, and colored status indicators with clear visual differentiation.
Resolution is one of the most distinctive characteristics of this display. With 280 pixels horizontally and 1424 pixels vertically, the panel is optimized for a long, narrow viewing area.
This geometry can be used for:
Vertical information displays
Product menus
Long-format promotional content
Digital shelf labels
Equipment status information
Multi-section control interfaces
Smart appliance displays
Industrial parameter displays
Compact digital signage
The high vertical pixel count provides enough space to organize multiple interface elements along the length of the display. Designers can therefore use the available enclosure area more efficiently.
The DBC070HEN30M030A uses a MIPI interface, making it suitable for embedded systems based on processors or controller platforms supporting MIPI display communication.
MIPI is commonly selected in compact electronic products because it provides a high-speed digital display interface while helping system designers manage PCB space and display connectivity.
Before integrating the module into a new PCB, engineers should verify the host processor's MIPI compatibility, lane configuration, timing requirements, initialization sequence, connector and FPC pin assignment, power requirements, and display-driver software.
Aptus can also discuss customized driver-board requirements when the standard display interface does not directly match the customer's existing electronics.
| Parameter | Specification |
|---|---|
| Product Type | Bar-Type TFT LCD Display |
| Model Number | DBC070HEN30M030A |
| Display Size | 7.0 inch |
| Resolution | 280 × 1424 dots |
| Display Technology | a-Si TFT LCD |
| Panel Type | IPS |
| Display Mode | Normally Black |
| Interface | MIPI |
| Color Depth | 16.7M colors |
| Pixel Pitch | Approximately 0.12 × 0.12 mm |
| Pixel Configuration | RGB Vertical Stripe |
| Active Area | 33.6 × 170.88 mm |
| Outline Dimensions | 38.2 × 181.47 × 3.5 mm |
| Brightness | 250–300 cd/m² |
| Listed Maximum Brightness | 300 cd/m² |
| Contrast Ratio | 800–1000:1 |
| Viewing Angle | Up to approximately 80° |
| Response Time | 30–40 ms at 25°C |
| Color Gamut | Approximately 60% NTSC |
| Backlight | White LED |
| LED Quantity | 8 LEDs |
| Input Voltage | 3.0–3.6 V |
| Typical Digital Current | 8.6 mA |
| VGH | 15 V |
| VGL | -10.0 V |
| Operating Temperature | -20°C to +70°C |
| Storage Temperature | -30°C to +80°C |
| Touch Panel | Optional customization |
| Cover Glass | Optional customization |
| Driver Board | Optional customization |
| Pin Definition | Customizable |
The specifications above are based on the product information published by Aptus. For engineering samples and mass production, customers should confirm the final specification, electrical timing, mechanical drawing, connector configuration, and customization requirements with Aptus.
The display provides a listed contrast ratio of approximately 800–1000:1, helping distinguish dark and bright image areas. Its approximately 60% NTSC color gamut provides a useful range of colors for graphical interfaces and commercial information displays.
The listed luminance is approximately 250–300 cd/m², with 300 cd/m² shown as the product headline brightness specification. This makes the standard version suitable for many indoor applications. If the display will be installed in strong ambient lighting or semi-outdoor environments, customers should discuss the required optical performance with Aptus before selecting the final configuration.
The approximately 30–40 ms response time at 25°C is appropriate for many static and moderately dynamic interface applications. Applications involving fast-moving content should be evaluated with representative content during the engineering stage.
The mechanical profile is one of the key advantages of this 7-inch bar LCD. The module measures approximately 38.2 mm in width, 181.47 mm in length, and 3.5 mm in thickness, with an active area of 33.6 × 170.88 mm.
This compact elongated structure gives industrial designers greater freedom when developing narrow enclosures.
For example, the display can be positioned:
Along the side of a machine
Inside a narrow control panel
Along the front of retail equipment
Beside product compartments
Within a vertical appliance interface
In a custom digital signage enclosure
Mechanical drawings should be reviewed before tooling or final PCB design to ensure correct mounting clearance, FPC routing, connector position, viewing orientation, and enclosure tolerances.
The elongated display format is highly suitable for smart retail applications where information needs to be displayed in a narrow horizontal or vertical space.
The 280×1424 resolution can be used for product names, prices, promotional information, product specifications, stock indicators, QR-code-related information, or dynamic retail content.
Compared with installing a conventional rectangular monitor into a narrow shelf structure, a bar LCD allows the display geometry to follow the physical structure of the retail equipment.
Self-service equipment often contains limited front-panel space because payment systems, product compartments, buttons, scanners, and mechanical components also need to be accommodated.
The 7-inch bar LCD can provide an elongated user interface for product selection, instructions, pricing, transaction information, and status messages.
An optional touch panel can also be considered where direct user interaction is required.
Modern appliances increasingly use digital interfaces rather than traditional mechanical controls. The narrow format of this LCD can be integrated into appliance designs where the available interface area is long and narrow.
Potential functions include:
Mode selection
Operating status
Timer information
Temperature display
User instructions
Maintenance notifications
Graphic icons
The display can be used as an embedded HMI component for industrial equipment that requires a narrow information panel.
It can display machine status, process information, operating parameters, alarms, counters, and other system data.
The specified operating temperature range of -20°C to +70°C gives the standard module a useful operating range for many indoor and controlled industrial environments. Applications with more demanding environmental conditions should be reviewed with Aptus for appropriate customization.
The unusual aspect ratio allows this module to be used for specialized digital signage designs.
Instead of displaying traditional landscape advertisements, designers can create vertical promotional content, directional information, product highlights, menu systems, or narrow information columns.
This makes bar LCD technology particularly useful when the display needs to become part of the physical architecture of the product.
Equipment designers can use the display as a graphical information area alongside physical controls.
For example, knobs, switches, buttons, indicators, and the LCD can be arranged vertically to create a compact control panel. This can be useful for specialized machinery, laboratory equipment, commercial equipment, and automation systems.
Standard LCD specifications do not always match the requirements of a commercial product. Aptus therefore supports customization of several display-related components.
Available customization options can include:
Brightness:
The standard display is specified at approximately 300 cd/m², while alternative backlight configurations can be evaluated according to application requirements.
Touch Panel:
A capacitive touch panel can be considered when the product requires a graphical touch interface.
Cover Glass:
Customized cover glass can be developed according to mechanical and appearance requirements.
Pin Definition:
The FPC and pin assignment can be discussed according to system integration requirements.
Driver Board:
A customized controller or driver-board solution can be evaluated when required by the customer's host system.
Mechanical Integration:
Aptus can work with customer drawings and dimensional requirements to determine whether the standard module or a customized structure is more appropriate.
The product page specifically identifies brightness, pin definition, cover glass, touch panel, and driver board among the available customization areas.
The DBC070HEN30M030A is designed for embedded applications and is described by Aptus as undergoing reliability-related testing, including high- and low-temperature operation, thermal shock, and electrostatic discharge testing.
However, the reliability of a complete display product depends on more than the LCD panel itself. Engineers should evaluate the final enclosure, thermal conditions, PCB layout, power supply, connector design, grounding, ESD protection, mounting method, and operating environment.
During assembly, the LCD should be protected from excessive mechanical shock and electrostatic discharge. Proper grounding and ESD handling procedures should be followed when handling the module.
For long-term production, Aptus recommends validating engineering samples under the customer's actual operating conditions before mass production.
Aptus Display, operated by Shenzhen Aptus Technology Co., Ltd., provides LCD display modules and customized display solutions for customers developing specialized electronic and embedded products.
The company's product portfolio covers TFT LCD modules, bar-type LCD displays, touch panel LCD modules, wide-temperature displays, flight simulator display solutions, gaming displays, LCD accessories, and other display technologies.
For B2B customers, Aptus can support more than the supply of a standard LCD panel. Display selection often requires coordination between optical specifications, mechanical dimensions, interface compatibility, touch functionality, driver electronics, and enclosure design.
Aptus positions customization as one of its core capabilities and provides support from initial requirements through engineering evaluation and production.
The DBC070HEN30M030A is a strong candidate when a project requires the following combination:
7-inch display size
Extremely elongated display format
280×1424 resolution
IPS viewing technology
MIPI digital interface
300 cd/m² brightness
Compact 38.2 × 181.47 × 3.5 mm module size
-20°C to +70°C operating temperature
Optional touch and mechanical customization
Instead of forcing a conventional LCD into an unsuitable enclosure, a bar-type LCD allows the display architecture to be designed around the product's actual physical space.
A 7-inch 280×1424 bar LCD is an elongated TFT display designed for applications requiring a narrow and vertically extended viewing area. The DBC070HEN30M030A has an active area of 33.6 × 170.88 mm and an overall module size of approximately 38.2 × 181.47 × 3.5 mm.
Yes. The DBC070HEN30M030A uses a MIPI interface. Engineers should confirm the specific MIPI configuration, timing, initialization requirements, and pin definition before designing the host PCB.
Yes. Aptus lists touch panel customization as an available option. A capacitive touch panel can be evaluated according to the application's interface, cover-glass, thickness, and mechanical requirements.
The product headline specification lists 300 cd/m², while the detailed optical specification indicates approximately 250–300 cd/m². For high-brightness or outdoor applications, customers should discuss the required luminance with Aptus before selecting the final configuration.
The listed operating temperature range is -20°C to +70°C, while the storage temperature range is -30°C to +80°C. Applications outside these conditions should be evaluated for a customized wide-temperature solution.
Yes. Aptus identifies brightness, pin definition, cover glass, touch panel, driver board, and other display-related parameters as customizable options. Customization should be discussed during the engineering stage based on the customer's application and production requirements.
Typical applications include smart retail equipment, shelf-edge information systems, vending machines, self-service terminals, smart appliances, industrial equipment, embedded control panels, and specialized digital signage. The most important selection factor is whether the elongated display geometry matches the available installation space.
If you are developing a product that requires a 7-inch narrow LCD with 280×1424 resolution and MIPI interface, the Aptus DBC070HEN30M030A can provide a practical starting point for your display design.
For a quotation, sample request, or customization assessment, please provide:
Product application
Required display orientation
Host processor or controller
MIPI interface requirements
Required brightness
Touch panel requirements
Cover-glass requirements
Mechanical dimensions
Operating temperature
Prototype quantity
Estimated annual volume
Target mass-production date
Aptus can evaluate the standard module against your requirements and determine whether customization is necessary.
Aptus Display is a display technology supplier operated by Shenzhen Aptus Technology Co., Ltd. The company provides TFT LCD modules and customized display solutions for international customers and supports product categories including TFT LCD modules, bar-type LCD displays, touch panel LCD modules, industrial and wide-temperature displays, flight simulator displays, gaming displays, and LCD accessories.
Its product development approach focuses on matching display technology with the customer's actual mechanical, optical, electrical, and application requirements. For customized projects, this can include display selection, touch integration, cover glass, driver electronics, interface configuration, and other display-related components.
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